Marketing -  CBSE Notes for Class 12 Business Studies CBSE NotesCBSE Notes Business StudiesNCERT Solutions Business Studies 1. Market It refers to the ‘set of potential and actual buyers of a product or service’. 2. Customer It refers to the people or organisations that seek satisfaction of their needs and wants. 3. Marketer or Seller The marketer can be a person or … [Read more...]

Financial Market -  CBSE Notes for Class 12 Business Studies 1. Financial Market Financial market is a link between surplus and deficit units or in other words, financial market brings together lenders and borrowers. 2. Functions of Financial Markets (i) Mobilisation of savings and channelising them into most productive use (ii) Facilitates price discovery (iii) Provides … [Read more...]

Controlling -  CBSE Notes for Class 12 Business Studies 1. Controlling It can be defined as comparison of actual performance with the planned performance. According to Ricky W Griffin, “Controlling function leads to goal achievement, an organisation without effective control is not likely to reach its goals.” 2. Importance of Controlling (i) Helps in achieving … [Read more...]

Directing -  CBSE Notes for Class 12 Business Studies CBSE NotesCBSE Notes Business StudiesNCERT Solutions Business Studies 1. Directing Directing function of management is concerned with instructing, guiding, inspiring and motivating the employees in the organisation so that their efforts result in achievement of organisational goal. According to Ernest Dale, “Directing … [Read more...]

Staffing -  CBSE Notes for Class 12 Business Studies 1. Staffing It consists of manpower planning, recruitment, selection, training, compensation, promotion and maintenance of managerial personnel. According to Dale Yoder, “Staffing is that phase of the management which deals with the effective control and use of manpower or human resources.” 2. Importance of Staffing (i) … [Read more...]